In recent years, the concept of employer brand has taken hold as companies compete for talent. Just as a strong market identity gives a company the capability to charge premium prices — think Apple, American Express and BMW — a strong employer brand assists with recruiting in a competitive job market.
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(Insider Story)from Computerworld http://www.computerworld.com/article/3132083/enterprise-applications/how-technology-is-improving-the-hiring-process.html#tk.rss_all
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